The experts in CAD approvals.
We make it simple & easy for Agencies & Direct Advertisers to approve & deliver TV Commercials within Australia.
To advertise on Free TV in Australia, all TVCs and infomercials are required to be approved and classified by Clear Ads / CAD before they can go live on Free TV. Once approved and classified, you'll receive a Clear Ads / CAD number that you provide to the TV networks along with your Key Numbers. It's the same process if you're a media agency or a direct advertiser.
The application process can be technical, confusing, and time-consuming. Rest assured, we are the experts in obtaining your Clear Ads / CAD approval & will be there every step of the way. We have over 10 years of experience in dealing with approvals and delivering TVC's to the Networks in the right format & on time.
CAD was known as Free TV's Commercial Advice Division for Australia.
CAD has now rebranded to Clear Ads as of June 2019.
Getting your TVC approved.
CAD Approval
Obtaining a Clear Ads/CAD pre-approval before shooting or editing your final TVC is not mandatory, but it is highly recommended. This can save you money in the long run if any changes need to be made to your TVC.
The pre-approval will provide guidance on any changes or substantiation documents that need to be made relating to claims or content in your TVC. If you don't have pre-approval, no need to fret! We'll be happy to review your TVC and provide expert advice accordingly.
We'll be able to advise on any changes or substantiation documents required before we submit your application to Clear Ads/CAD. Most of the time, you'll require substantiation for major claims in your TVC about your product/service being the best, biggest, cheapest, or other related comparative claims.
Additionally, you'll need to provide T & C details for guarantees, warranties, rebate offers, and competitions. If your advertising relates to gambling, the adult industry, alcoholic beverages, financial, food, health, legal, therapeutic, and testimonials amongst others, it will be subject to additional review.
After the final edit, we'll review your TVC and create all the necessary documents & advise of anything else you may need for the application.
Your TVC audio must be OP48 Compliant. Don't worry if it's not, we can help adjust your audio levels to comply.
Approval Timings: Usually, it will take a minimum of 2 days for Approval or feedback about any claims or substations required.
If it's urgent, Clear Ads/CAD does provide a priority and red hot service at double and four times the original cost, so it pays to be organized. Once approved, your Clear Ads / CAD approval is valid for 2 years.
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How long does CAD approval take?When it comes to CAD approval, the process can vary in length depending on a few factors. Typically, it takes at least 2 working days for CAD to classify your TV commercial (TVC) and provide a CAD Classification Number. To ensure your TVC goes to air on time, it's best to complete the classification stage well in advance of your on-air date. To avoid delays in the classification process, it's important to make sure that your application contains all the necessary materials. CAD prioritises applications based on their on-air dates and the order in which they are received. However, for those in need of a more urgent service, CAD does offer a same-day and urgent classification options at an extra cost. This service is subject to certain conditions, including the receipt of all materials by a certain time of that day and must follow the terms of a pre-arrangement. By understanding these guidelines, you can ensure that your TVC is approved and ready to air in a timely manner.
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How much does CAD approval cost?When it comes to the cost of CAD approval, it can vary depending on the type of TV commercial (TVC) application. As an example, a Simple TVC with a metro and national approval would be a hard cost of $180. However, it's important to note that this cost may vary depending on the specific requirements of your TVC and where it is airing. TV approvals offers a management service that streamlines the CAD approval process and gives expert advice for an effortless experience. The cost for this service usually starts at $500 and does not include the hard cost of CAD approvals. By choosing a management service, you can guarantee that your TVC is classified correctly and ready to air at a reasonable cost. Keep in mind that costs may vary depending on the type of TVC application.
Delivering your TVC to the Networks.
Once you have a Clear Ads/CAD classification number, the next step is to prepare your TVC and send it to the appropriate networks for Free TV & Paid TV. This is where it can get complicated.
In Australia, all the Free TV networks require files to be delivered in a certain way and adhere to strict formatting guidelines, otherwise, it may get rejected and cost time and money. Unfortunately, we can't just send an email with a download link to a raw file.
We can take your finished file and edit everything to ensure it meets Australian Free TV standards.
